Traditional rationale for technology sales included a good mix of field sales and telesales efforts. Following the pandemic, more than half of all global technology companies experienced a sales pipeline decrease. The tech & IT channel became increasingly virtual and McKinsey predicted that by 2025, 80% of all B2B sales will be done remotely. If you want to be in control of customer acquisition and retention cost, while maintaining a healthy growth, you need a solid sales strategy.
